What is PWA and m-PWA?
PWA stands for Progressive Web App.
It is the newest approach to mobile app making, an evolutionary step of mobile apps development, which will greatly increase the number of various business services available on smart phones. Mobsted.com had created the technical platform to build PWA apps quick and easy even before the term PWA came to existence, but we did not coin the term itself.
PWA takes best of both native apps and web apps and delivers a new experience to end users. From native apps a PWA takes the ability to have an icon on user's smartphones, to do some work offline and to receive Push notifications. What it takes from web technologies is - one system for all types of devices and operating systems, cheaper support, real time content updates. Further more PWA adds a natural extension of web experience and seamlessly takes users into the app experience from the web, without asking them to do any extra work in app stores, like logins, loading, registration etc.
So basic things making PWA look and act like native app are:
- has Push,
- works offline,
- appears like a native app on a smartphone.
Thus basic differences between PWA and a native app are:
- No need to download
- No need to update, ever
- Does not take much space on the smart phone
- Simple and quick saving in just two screen taps
All of these pros make it easy to understand why an app that behaves like an app, but does not take space, is easy to save and needs no updates provides a much better access to business app. All these combined provide the major benefit of Progressive Web App - a very high install rate.
Mobsted PWA is m-PWA
According to our own comparative research, business apps made with Mobsted deliver 2-10 times higher penetration into user base comparing to native apps. In fact we have examples, where 65% of all customers of an apartment management business had installed the app, which is extreme for a service geared native app.
The reason for such result is that Mobsted applications are not just PWA, but rather based on a patent-pending approach of mutlichannel PWA, or m-PWA. Meaning - users get a choice of "channels" for how to run it from their smart phones -
- from and Icon on a screen as with any other usual app, or
- from any Mobile Instant Messenger, or
- from a special link saved with the Business Contact, or
- from SMS message, or
- from QR code, etc
The choice helps each user to remember the own best way to save the app, simply because all people are different in their experience and remember things differently.
For more details - please refer to a section below called - What is a Multichannel PWA.
A summary table
If a table is easier to understand, all the differences can be summarized as follows:
Good, Ok, Bad
Native Mobile App
Need to look for it in an app store
Need to wait for a download
Need to update with every OS or APP iteration
Takes space on user's phone
Yes, a lot
Has free Push
Yes, in Android, iOS coming soon
Yes, PWA + all the messengers
Yes, to some extent
Yes, to some extent
Easy "Two tap saving"
No, passwords and registrations is needed
User base penetration for business service apps